Happy Holiday from Boyce Voice but wheres the music?
Hope you had an excellent Christmas eating the Ham, Black Cake. Jug Jug and enjoying the things associated with this festive season.
A musical airplay trend that I have noticed in recent years is where radio stations no longer play exclusively Yule tide music in the days leading up to Xmas.
Years ago it was a standard that for the entire month of December it would be 100% Xmas selections that would dominate the radio.
I can speak to this with authority as I remember having a half hour on radio in the 90’s and having to seek permission from the Station Program Manager to play some non yuletide music I wanted to promote.
What is the possible negative impact of this? We here in Barbados don’t have snow and all the weather related characteristics that signal Xmas, the only thing which signifies that is the music. So if you are hearing less Xmas songs you are feeling less in the yuletide spirit which means you less inclined to go out there spending and injecting the much needed money into the economy.
Our retail industry depends on the ambiance generated by songs like “Dreaming of a white xmas” the xmas shoes” song (which I hate) ““little drummer boy” to motivate customers to come out.
A great percentage of the annual store retail sales happen at Christmas, December revenue becomes the savior of many shops and is the reason they exist.
One should then see the possible danger that might develop if we see a trend where less Xmas music is played in December which will equate to fewer retail sales less financial activity and become a possible danger to the economy.
Boyce Voice takes this opportunity to wish you the best of the season!
If during the reading of this blog there is any thing I might have written which might have incensed or offended you, GET OVER IT! There are many things I read and hear in the media on a daily basis that I don't like either. SO DEAL WITH IT! You are welcome to leave your comments though. Make sure and come back yuh hear !!!...
