The BIG Starcom vs the Little Rick
This one is going to be Hott! The Hypa Dawg has been fired! The newspaper headlines screamed, now the truth has come to light we are recognizing the apology that wasn’t heard, actually was heard and what we thought was the truth, was not. Let’s get down to “Brass tacks”.
This topic of Lil Rick being “fired” from Starcom Network has been discussed extensively on my Peter Boyce Facebook page, so I will not bore you by repeating details..
It is already known Rick made a mistake and played a song on Hott which contained profanities and Starcom claimed they fired him because he didn’t apologise for such, even though it turned out he did.
Even if Starcom had a problem with Rick and decided he would no longer be allowed on their airwaves, I see no problem with that.
My problem is the systematic and vindictive campaign that the “BIG” Starcom then unleashed on against the “Little” Rick.
They turned the full blast of their Brass Tack calling radio show to focus on Lil Rick, and had not one but two Starcom presenters on to show the public how all of a sudden the person that for ten years had made Hott the most listened too station on Saturday afternoons was now the worst thing on radio.
(I say afternoons cause I know on Saturday mornings U are locked into the P.Boyce Show on 98.1).
Was Lil Rick a big enough topic to featured on social issue call in program “Brass Tacks”? If Lil Rick had pulled a gun on someone in parliament or driven over somebody’s foot. I would have understood, but because you losing him to a next station that bothers you so much?
However what I find most reprehensible, is that Starcom persons contacted companies who sponsor Rick to inform them that they are severing ties with him and why. Obviously such a move would be directed to affect Rick’s sponsorship income.
It’s one thing to terminate a man, it’s a next to go out of your way ensure you affect his other means of income. Don’t you think Rick still has to eat and has the Hypa Kids to support? To me that action by Starcom was dirty; I guessed because Rick played dirty lyrics on the air Starcom thought they would do something dirty in return.
The effort that Starcom put into publicly lambasting and castigating the Little Rick on radio, newspaper and Facebook seems to be a monumental attempt to discredit Rick in the eyes of the public. If I go by what I have seen coming from the public on Facebook it would appear they have failed.
I will stop here before I am fired by Starcom, I have never been hired by them in the first place but that doesn’t matter.
The Lesson we can learn from all this is, when one door slams in your face another “Slam” door opens. Does that make any sense? Stupes, I am such an idiot, I gine home…
Boyce has left the building!
If during the reading of this blog there is any thing I might have written which might have incensed or offended you, GET OVER IT! There are many things I read and hear in the media on a daily basis that I don't like either. SO DEAL WITH IT! You are welcome to leave your comments though. Make sure and come back yuh hear !!!...

June 27th, 2010 at 7:15 pm
So Peter does this means that he is not promoting Mackerson anymo
June 27th, 2010 at 7:22 pm
Very well said Peter….i know that starcom wasn’t looking for this situation to get blow up this way but……….i hope that starcom feel a burning for trying to pull down LIL RICK and trying to give him such a bad character when all along LIL RICK WAS THEY CASH COW FOR 10 YEARS!!!
June 27th, 2010 at 10:26 pm
I love you peter boyce rofl rofl
June 29th, 2010 at 4:47 am
He is still promoting Mackeson, the sponsor stood behind lil Rick and is now with him on “Slam”
June 29th, 2010 at 2:30 pm
Amazing how things turn around. This same station fought hard to get Lil Rick back on the air when the NCSA encouraged them to cancel the “Guinness Rush Hour”. It could very well be that Lil Rick is no longer as popular as he was a few years back and this might be a pretext to get rid of him.
July 9th, 2010 at 9:46 pm
HE GONE FROM 95.3 AND SO HAD DE TITLE AS NO 1 RADIO STATION ,DEM NA KNOW WHA DEM AH DO ,TRYING TA REPLACE DE HYPER DAWG WID BARD ON AH SATURDAY IS AH WASTE AH TIME HE VOICE ALONE BOURING AND HE BEING ON DE SAME TIME AS LIL RICK EVEN HE GAN BE IN DE STUDIO LISTENING TA SLAM CAUSE WE GOING FA DE BETTER STOUTE NOT DE BITTER STOUTE
July 14th, 2010 at 9:29 pm
I wonder if Peter would be so Boyce-trous about this if he did not have his own issues with Starcom and wasnt also doing business with Lil Rick and his manager.Oh one big happy family.
July 15th, 2010 at 1:17 am
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August 2nd, 2010 at 6:51 pm
I have worked at Starcom Network and know for a fact that the DJ’s are allowed to bring their own music to the station unsupervised. This is a classic case of the Program Manager falling asleep on the job as usual. Point the finger to clear my ass that is what is going on here…It isn’t me…I didn’t know. But as program manager you are suppose to know what is going on during your watch. Nothing will happen so don’;t look for anyone to be fired. that is how they operate. Un professional
August 31st, 2010 at 7:53 am
@ Puntin thanks for informing me i had issues with Starcom cause, I didnt know I did,
also Lil Rick is not the first artiste that I have spoken out for, and he wouldnt be the last, but u are right in that regard, if u fall under my auspices I would be more likely to represent u.
But like I said, i spoke out on the vibes kartel affair and they are not in my tent, also on Rihanna and she isnt associated with me either, which would be quite kool if she was
August 31st, 2010 at 9:00 pm
Just like I said Before about Gabby and the proud Bajans.
I Rest My Case. Nuff Said! J