
*Photo of my Ass above!
Have you seen the filler video commercial the National Cultural Foundation (NCF) has on TV advertising our National Party Monarch Competition? It’s the one that starts with the Trini Winchester song.
“Open the Gates” “Open the Gates”
It is the most insulting piece of crap I have come across for some time. It is insulting to us as entertainers and also as Bajans! You are promoting a National Competition which contains some of our biggest acts of our Crop Over Festival. Lil Rick “Eating Conch”, Khiomal with “Bashment Bacchanal”, Timmy with “Sauce”, Peter Ram with “Pumping”, Mikey, Barry, Blood, Mr Dale, all those big Bajan acts and the only artiste that NCF can find to highlight in the ad is Sherwin Winchester? That is so igrunt then.
Yes they also have an ad jingle that I heard with Edwin singing about Party Monarch event but a majority of the marketing thrust is based on Sherwin, especially on television.
When I first saw the ad on TV I thought it was just a Sherwin Winchester music video playing and I thought “Ok, CBC is showing some Trini music in addition to all the Bajan fillers they have been showing recently, that’s cool”. It was only when I saw the little words running along the bottom that I realized it really was the ad for our own Party Monarch.
I am all for CSME and all that crap, I am not saying that you should not have Sherwin on the show. We have become accustomed to the fact that NCF will pay over $50,000.00 to Trinis to perform here while viciously resisting any attempts by locals to get even a meager raise. But now to turn around and highlight them exclusively in the advertising that is adding insult to injury.
On the radio the Party Monarch ad starts with audio of Sherwin saying, “Barbados, this is your boy Sherwin Winchester inviting you to Party Monarch” somebody should tell him he is not our boy. Our boys would be Barry, Lil Rick and Mikey and them, we should be inviting. Sherwin to party monarch as a guest not him inviting us. At this time nobody gives a rat’s ass about “opening gates” people talking about eating “conch” and who “bite” who.
The bumper crowds that are coming in for Crop Over are coming to see Bajan acts. If they wanted to see Sherwin they would go to Trinidad Carnival. When you see Winchester being highlighted it gives the impression that our local acts and music are failing and we have to resort to a foreign act to sell the show. That could not be further from the truth, the general opinion is that overall the quality and standard of music this year is way above previous years.
Now here’s where I will shamelessly plug.
That is why in the marketing of Bacchanal Time we are proud to say we highlight our local stars in our ads and still have successful events. In our advertising you will see Mac Fingall, Edwin, Rick, Madd, Spin Pooch and even youngsters like Nard and John Mahameed. Bajan acts are highlighted to attract people to a Bajan show.
You know CBC does say that CBC is we TV? Well Crop Over is We festival and the marketing of We National Competitions should reflect We!
I dun wid that! (Say like badman Sickie …. dun!)
P.S; If you disagree with me you can comment so I can curse your ass too!
And while you are at it also read “To Curse or Not to Curse”
Thank you for tuning in……